The ICM Difference
A 5 P Approach That Breaks the Old Club Model
The same five pillars drive both halves of what we do: repositioning a club that has drifted, and creating a member-only concept from the ground up.
Our 5 P Approach is the framework behind every transformation we lead and every concept we build. These five pillars help us challenge old habits, rethink what members want, and build clubs that stand out from the rest in the market.
There are management companies, and there are concept firms. No other firm creates the concept, builds it, and operates it.
Processes
Outdated systems crush creativity and slow clubs down. We overhaul outdated processes and rebuild them for speed, clarity, and modern expectations. Our approach cuts through the clutter, removes roadblocks, and replaces outdated habits with streamlined, efficient systems that actually help your team move forward.
People
Great people make great clubs, and great cultures never happen by accident. We rethink hiring, training, and leadership development so your team feels energized and aligned. Where old-school operators shuffle staff around, we build leaders, elevate service, and create a culture that members can feel the moment they walk in.
Product
Members today want more than a golf course and a dining room. They want an experience. We reimagine your product from top to bottom, modernize outdated spaces, introduce new amenities, and bring fresh ideas that instantly separate you from traditional clubs. When others copy trends, we create them.
Position
Most clubs blend in. We make sure yours doesn't. ICM focuses on carving out a position that's bold, clear, and impossible to ignore. We identify who you serve, how you stand out, and why you're different from every club around you. This is how we transform your club into the market leader, rather than just another option.
Programming
Programming is where clubs either come alive or fall flat. We build high-energy, modern, and unexpected experiences that make your calendar feel exciting again. From culinary pop-ups to nightlife, family events, wellness, and themed social experiences, we provide members with reasons to attend, stay engaged, and talk about the club nonstop.
The 5 Ps in practice
This was never only about golf.
City club dining rooms
A room that was busy twice a week becomes the reason members come downtown, with a concept, a menu, and a service standard built to earn the visit.
Social calendars
A year of programming designed so there is always a next thing worth showing up for, across families, wellness, racquet sports, and nightlife.
Country club grill rooms
The room that empties once the morning round is over becomes the reason members come back at seven, with a concept and a calendar built for the evening as well as the tee sheet.
Speakeasy programming
A members-only room with its own identity, its own rules, and its own reason to exist inside the club it sits in.
The questions the 5 Ps answer
- What if the member experience was the focus?
- What if hospitality were the foundation?
- What if we found the best possible people?
- What if we challenged the status quo?
Which one are you?
Serving clubs and member-only concepts nationwide
Start a Conversation
Tell us about the club or the concept. We take a limited number of projects, so every inquiry reaches the founder and senior team directly.
Prefer to send a message instead? Use the form, or call 562.276.3171.