Reposition
You own a country, city, or private club. It should be doing more.
The location is right. The bones are good. The capital is there. What's missing is the concept and the team. ICM rebuilds underperforming clubs into the club everyone in your market talks about.
Start a ConversationSound familiar?
You already know something is off. You just can't get anyone to name it.
Great bones, a tired experience
The building is right and the land is right. What happens inside them stopped keeping pace years ago, and members feel it every time they walk in.
A club that has lost its identity
Ask ten members what the club is for and you get ten answers. Without a clear concept, every decision becomes a compromise.
A great asset with the wrong concept
The capital went in. The membership did not follow. The problem is almost never the asset, and almost always the concept wrapped around it.
Drifted from what made it special
The traditions that once set the club apart quietly became the reasons it stopped growing. Unrealized potential, year after year.
The questions we ask of every club we take on
- What if the member experience was the focus?
- What if hospitality were the foundation?
- What if we found the best possible people?
- What if we challenged the status quo?
Our offer
A concept built for your club, then the team to run it.
ICM takes a limited number of projects so everyone gets our total attention, hands-on, start to finish.
Strategic Club Transformation
We take a thorough look at your brand, reputation, amenities, and market position, then rebuild your strategy from the ground up. This creates the foundation that separates your club from every competitor around you.
Operational Overhaul and Leadership Development
We eliminate the friction, rebuild your internal systems, and develop leadership that knows how to run a high-performance operation.
Experience and Programming Design
We design high-energy, modern, unexpected experiences that attract younger members, deepen engagement, and keep your club buzzing throughout the year.
Marketing and Membership Growth
We build modern brands that look fresh, feel premium, and stand out, paired with membership growth systems that drive tours and conversions.
Financial Oversight and Performance
We simplify your financial picture, optimize your cost structure, and build reporting that creates transparency across every department.
Then We Operate It
Most firms hand you a plan and leave. We stay and run the club, so the concept on paper is the concept your members actually experience.
We reposition
How to engage us
Consult. Create. Build. Operate.
Engage ICM the way that fits your project: advisory work, concept development, equity partnership, or full management. We're open to structures that make sense for both sides, including investing alongside ownership.
Consult
Advisory work, where you want senior thinking without handing over the operation.
Create
Concept development, from the blank page through brand, model, and design direction.
Build
Equity partnership, including investing alongside ownership when the project warrants it.
Operate
Full management, so the concept on paper is the concept your members experience.
A Proven Financial Track Record
See the results
Serving clubs and member-only concepts nationwide
Complimentary Club Review
Tell us about the club. We'll come back with what we see: where the concept has drifted, what the market will support, and what it would take to get there. No cost, no obligation.
Ready to talk?
Schedule a 30-minute Private Club Strategy Conversation with Alex.
Schedule a ConversationPrefer to send a message instead? Use the form, or call 562.276.3171.